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Why Lululemon May Win the Trademark Battle with Costco, but End Up Losing the War

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Brett Trout The war between brand and bargain clothing just got a lot more intense. On June 27, 2025, Lululemon filed a federal lawsuit accusing Costco of selling “confusingly similar” knockoffs of its best-selling clothes—including its Scuba hoodies, Define jackets, and ABC pants. But instead of getting public support, Lululemon is facing an uphill battle […]